Common Mistakes Made Marketing Small Business Websites
1. I'm a small business, I don't need to be able to sell directly through my website.Many small business owners think that the effort that goes into creating a transactional website won't pay out....
View ArticleRetargeting: Effective tactic or the most annoying thing ever
On the off chance you don't know what retargeting is, it is an increasingly common practice of creating banner ads that "follow you" from page to page after visiting your site. It is also a means to...
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How to add social value from each customer interaction
We are going to assume you've already jumped into the social space with your business. Maybe you have a twitter account and a facebook page, but you're not seeing the type of engagement you'd...
View Article5 Tips for Small Business Marketing
1. Know who your customer is and isn'tThere is no reason to waste a single dollar on marketing towards the wrong audience. Get to know the demographics of your market, keep a log of who walks in if...
View Article5 Things To NEVER Do With Your Website
Many small / local businesses build their own websites or hire a friend / relative to build and maintain their site for them due to budgetary restrictions. And this is ok... most of the time....
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